I find that for me, the ones that are written are a bit easier for me to read between the lines.  The audio sound bites are a bit harder.  I think that is because they are not only vague; but, they are edited to lead you to one conclusion when in fact the audio sound bite might just be edited to offer up a partial sentence…taken completely out of context of an uncompleted spoken thought.  This is frustrating. 

       Maybe I am just disagreeable or maybe I am a rebel…but, if you are counting on a scandalous sound bite to lead me in one direction only to switch directions on me by drawing me in with “the rest of the story” and expect me to buy something from you (or convince me to believe something you say)…it isn’t going to happen.  It will have the exact opposite result.  I think honesty and direct information is a better way to conduct business.   Customers are not stupid and if you want them to remain a loyal customer… then you should treat them with respect.   If you are marketing anything, a product, idea, program or interview, you should communicate in a way that doesn’t insult the intelligence of your targeted market.   What do you think about this subject?

       Please help her out by sending homemade cards of support, respect, and appreciation for our military men and women here:  Make2Tell2 ,  991 Road 325, Harvard, NE  68944.   She sends these cards with the postage paid out of her own pocket too; so if you find that you are able and moved to do so…I am sure she will accept donations to help out with the postage.   You can further her goal of reaching a million cards of support by telling at least two others about Make2Tell2. 

         Most of us know a member of the armed forces; or know someone who has a loved one in the service.  It can be a lonely time to be seperated from your friends and family at special occasions or holidays.  The fourth of July is ahead of us…but everyday there are men and women in the service who are missing birthdays, anniversaries, graduations and other such times of celebrations.  It can mean the world to them to receive a card that expresses how much their sacrifice is appreciated by the rest of us. 

        Time overseas is difficult especially in the trouble spots around the globe such as the areas where our military forces are engaged in war.  This isn’t about politics and whether you believe in the war or not…these service people deserve a lift of their spirit and a great big thank you.  Can you help?  Maybe you are involved with a veteran’s group, or a girl/boy scout troop, a youth group or a children’s church; could they be encouraged to make cards and tell others?  Sure they could.  Please take a few minutes and help Renita reach out and make an impact around the world because nobody does it alone!  http://www.make2tell2.com/ .

      Steve Jobs is the founder of Apple, Inc and is the Chief Executive there.  There has been alot of concern about his health over the last few years when it was disclosed that he had surgery for pancreatic cancer.  His form of pancreatic cancer was treatable through the surgery…it was not the most severe form of pancreatic cancer, which is often fatal.   Still there have been many who have speculated on his health.

       Steve appeared to have lost considerable weight over time recently.  Rumors abounded about his ability to run the company.  People were getting nervous; after all, business is business…right?  Let’s get our priororities straight, lest some investors or some such get too nervous and pull out their financing…making things too unstable.  The board at Apple has released it’s own statement pledging it’s own support of Steve Jobs, as it’s CEO.  What more does anyone need to know?

         Steve Jobs released a public letter today addressing some of the concerns.  He evidently felt that he needed to quell some of those rumors; because in the letter, he says that he has been suffering from a hormonal imbalance that was robbing him of protein that his body needed to function healthily.  This was discovered through very sophisticated blood tests that his doctors performed.   This  imbalance appears to have been the cause of the lost weight and it will take some time to regain that healthy weight.   He says that he has already begun the relatively simple treatment to restore the balance in his body.  These things take time.

          Steve also says, that is all he is going to say about the issue; except, that he will be the one to decide when and if he can no longer fulfill his duties.  That is as it should be. 

           I feel that he disclosed what he felt was necessary to satisfy those who would alledge that he wasn’t up to doing the job anymore, without disclosing more information than the public needed to know.   After all doesn’t Steve Jobs, as well as John Q. Public, have a right to privacy of their health issues?

update:  Today, January 14, 2009, it was announced that Steve Jobs is taking a medical leave of absence as his medical situation is more complex than was understood last week.  He will be on leave until June of 2009.  Apple’s chief operating officer Tim Cook will fill in for Steve Jobs until then.

       Most people have heard that putting all of your eggs into one basket is generally not a good idea; however, Ken McArthur has set about proving that theory all wrong.  He has been the mastermining voice behind the idea of what I call…”Compact Impact”; putting all of your leading experts, from various fields of influence together, to have a positive impact on an individual or small organization; who is motivated to powerfully change the world they live in.  Gathering all of his eggs (I mean experts ) in one basket allows Ken to multiply their effectiveness, by keeping them close and harnessing their communication skills, to empower their ability to explode their contagious positive impact on a designated target!!!  Ken McArthur is a brilliant man, don’t ya think? 

         Ken McArthur is a business man, speaker, and, successful, best selling author of, “Impact, How to Get Noticed, Motivate Millions, and Make a Difference In A Noisy World”.  Ken worked with mentor, Glenn Dietzel of Books Mean Credibility, to author his book in 12 hours time.  What a life changing experience that was for Ken.  http://theimpactfactor.net?id=35

        Ken is going to accomplish this goal of impact, by equipping 18 individuals with all of the expert training, he can pack into a 3 day-intensive course, in areas of powerful impact such as publishing, media, community leadership, coaching, business, public speaking, public relations, fundraising, charity, etc.  These 18 individuals will work with a person or small organization to take their passionate idea and turn it into a life changing impact on that person’s world of influence.  They will utilize their training, resources and teamwork to enable an electrifying experience of uplifting change to make a difference in the lives around them. 

          Jeff Wellman, of LayOffYourBoss2.com fame, is going to be one of the 18 individuals to use his skills, training, personality, spirit, compassion and commitment to dedicate his focus on the chosen individual or small organization.  This is going to be life changing for many; just as Jeff has learned to reinvent his own life by redefining the boundaries.  http://www.layoffyourboss2.com .  He trained with his own son, Keith Wellman, to restructure his own life after difficult times.  You can read Jeff’s press release about being chosen as one of the 18 individuals by Ken McArthur here: http://prweb.com/releases/2008/08/prweb1172344.htm

        This experience is going to be filmed; and then, put before a live audience of over 2,000 people who will spread the word and compound the impact globally.  This live event is being put together by successful author, Brendon Burchard of the “Life’s Golden Ticket” fame.  Brendon is well known in business circles as a motivational speaker, fundraiser and mover and shaker in the non-profit realm.  The filming will be used in a pilot television program that could eventually be turned into a television series called, The Impact Factor. 

       Do you know of someone who could turn the world upside down for the good of it; if only they had the recognition, resources or backing of experts in the areas that could help show case their goals of positive impact?  Ken McArthur would like to know all about them!!!  Send me your ideas of people who could use a boost getting their message, product, service, or idea to the masses.