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It’s Just Business

        Happy New Years!  Everyone is pumped that 2009 is over and the horizon is clear…full of hope and promise of all that lay before them in the new year.  This is as it should be.  I like Twitter because it is like a rolling credit of who’s who in both big and small business…it is a window into their world of business and a link into who they are as a person.  I like information…I like to get to know someone before I do business with them; maybe it comes from being raised in a small town, but it works for me.  I think the reward of being a business owner who exhibits honesty, respect, responsibility and reliability; is repeat business based on the loyalty from their customers because of the way they do business with integrity and with a sincere desire to please their customers with their sales, their service and their products.

           Every tweet I read, serves up a slice of who that person is and how they conduct both their business and their personal life…some people believe that those two things don’t necessarily have to align themselves up with one another; I disagree.   There are those, who if you read between the lines ( and some that you can plainly see, without having to look too hard), who will do, say, or act anyway that they want to, without necessarily showing a shred of integrity.  Making money is their business motto…and no amount of prodding will induce them to conduct themselves with sensitivity, with respect or, with an authentic genuine human interaction.  “It’s just business” is their claim to fame; don’t be that person.

        Success is about more than just making money…it is building something in which you can take pride in.  A business that is successful is built upon positive relationships between the business owner, their clients and their associates.  Successful relationships are build on honesty and strength of character of the individuals in the relationships.  Standing behind your business products and services shows your commitment to the customer’s satisfaction.  Let’s do our best to establish solid business practices that are long lasting and when this way of business becomes common…then and only then…let’s declare, “It’s Just Business”.

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